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A Plan Advisor's Best Defense Against Robo-Advisors Is Being an Expert on Robo-Advisors (PDF)
National Association of Plan Advisors [NAPA] 
Apr. 7, 2016
"The robo-advisor community has initiated contact with plan sponsors across the country.... Marketing and sales pitches in this segment are polished.... In most cases, low fees will be the bait, along with efficiency, technology and simplicity.... [T]he plan sponsor may truly have a fiduciary duty to 'listen' to what is being sold. A retirement advisor's challenge is to remain at least two steps ahead of whomever may be approaching the plan sponsor client."
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