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Target Date Funds: Made to Stick
Vanguard 
Apr. 13, 2016
"The retention rate [for target date funds for the five-year period ended December 31, 2015] was 87%. About 3% appear to quit because company stock was added to their portfolios. Did the plan sponsor make a matching contribution in employer stock? Some participants (2%) chose to adopt custom advice during this time frame. Bottom line-only 8% of target-date fund users quit the product and constructed their own portfolios."
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