"Employer promotion of the retirement plan is most effective at spurring those younger than 35 (40 percent), followed by 35- to 49-year-olds (32 percent) and lastly those aged 50 and older (32 percent).... It's imperative that plan sponsors and financial professionals get involved early in every sense of that word. They need to think of themselves as a trusted resource for their employees -- particularly those younger than 35. They have an opportunity for an influential role that includes guidance, retirement education, communications and resources to promote financial wellness."  MORE >>