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Tipping the Scales on Weight Control: New Strategies for Employers (PDF)
Northeast Business Group on Health [NEBGH]
Sept. 7, 2016 23 pages. "Critical considerations for increasing engagement include greater personalization to capture and respond to individualized clinical factors such as BMI and blood sugar, attention to behavioral factors like attitudes and beliefs, and establishing relationships that could serve as in-person or digital support networks. Using behavioral economics lessons to understand the roles that intellect and emotion play in behavior change is similarly important in designing rewards and incentives." MORE >> |
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