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The Power of Simplicity: Improving the Rate of Saving by Participants
Vanguard Link to more items from this source
June 27, 2017
"One way to combat decision fatigue is to take away the need for a decision in the first place. Make a choice 'automatic.' ... Retirement plan investors who received a personalized 'Save More' message with a one-click option to take action on their Vanguard account homepage were 139% more likely to increase their savings rate than those who didn't get the savings nudge. A different message, sent to participants who weren't saving enough to obtain their employer's full matching contributions, had an even stronger impact."

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