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Millennial and Gen Z Consumers Pave the Way for Non-Traditional Care Models
Accenture
Feb. 12, 2019 "When considering traditional in-person care, millennials (ages 22 to 38 in 2019) were two to three times more likely than baby boomers (ages 55 to [73] to be dissatisfied with: the convenience of appointment times (16 percent vs. 6 percent); the location/channel of care (13 percent vs. 4 percent); the effectiveness of the care (12 percent vs. 4 percent); and whether the doctor prescribed the medication they expected (10 percent vs. 5 percent).... [Y]ounger generations are more likely to choose medical providers with strong digital capabilities[.]" MORE >> |
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