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What Will Replace 'Fiduciary'?
Fiduciary News; registration may be required 
July 23, 2019
"[Although] it may cause more confusion, the SEC's new terminology has the advantage of being more understandable than the more jargon-like legalese of 'fiduciary.' 'Best interest, this term is easy to grasp for consumers and retail investors,' says [one investment manager].... One possible way to fill this void is to switch the focus of the service model.... We've already seen the high level of interest in 'financial wellness.' It represents a fresh change-of-pace to the nearly decade-old drumbeat of 'fiduciary.' "
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