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Engaging Participants: Communication Strategies for Defined Contribution Plan Sponsors (PDF)
Defined Contribution Institutional Investment Association [DCIIA] 
July 22, 2021 "With success measurement largely limited to the accumulation phase in practice, participation becomes a major criterion; but helping participants to help themselves requires engagement. How do plan sponsors achieve this level of engagement or action from participants? Are defined contribution participants more likely to respond to messages of fear or encouragement? [This report explores] key questions that plan sponsors often ask and offer recent research to help provide answers." |
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