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Language Messaging for Retirement Planning May Be More Dependable Than Imagery
PLANSPONSOR; registration may be required Link to more items from this source
Nov. 17, 2022

"Communicating retirement concepts to plan participants through clear, jargon-free language may be more dependable and effective than using imagery ... Retirement plan participants may respond in more optimal ways and be prompted to act through customized messages tailored to specific generations[.]"

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