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The 401(k) Committee Is Changing and So Should Your Approach
401(k) Marketing, LLC Link to more items from this source
Apr. 2, 2025

"Today's 401(k) committees might include a CFO who's a Baby Boomer, an HR Director from Gen X, a Millennial Head of People Ops, and even a Gen Z Benefits Coordinator. That's four generations. All reviewing the same plan -- but interpreting information through very different lenses.... [W]hat happens if you tailor your message to their preferences and priorities? The conversation shifts from transactional to collaborative."  MORE >>

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