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Tailoring 401(k) Communication Strategies Across Age Groups
401(k) Marketing, LLC 
May 2, 2025 "[If] you're using the same message across four very different generations, you're probably not getting the traction you could.... Baby Boomers (born 1946-1964): Focus on security and simplicity ... Gen X (born 1965-1980): Focus on control and financial independence ... Millennials (born 1981-1996): Focus on values and empowerment ... Gen Z (born 1997-2012): Focus on tech and trust ... A unified strategy: personalization at scale." MORE >> |
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