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Dear Plan Providers: Here’s the Kind of Content Plan Sponsors Actually Want
Ary Rosenbaum, The Rosenbaum Law Firm P.C. via JDSupra 
[Opinion] Aug. 5, 2025 "Here are five types of content you should be producing: [1] The 'Are we doing this right?' checklist ... [2] Short videos or posts on fiduciary duties ... [3] Quarterly 'What's new in 401(k)' updates ... [4] Case studies ... [5] Participant-facing tools they can share ... [P]lan sponsors are busy, confused, and terrified of doing something wrong. Your content should solve problems, reduce fear, and make you the provider they trust to keep them out of trouble." MORE >> |
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