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2025 Health Plan Experience Benchmarks Reveal Significant Mobile Improvement
Corporate Insight
Aug. 6, 2025 "Health insurers accelerated their mobile app investments over the past 12 months, with nearly universal improvements in member experience scores as organizations race to meet consumer expectations shaped by retail and banking apps ... The industry average mobile score rose from 57 to 63 points (out of 100), while desktop scores improved from 67 to 70 points—showing mobile’s faster pace of advancement." MORE >> |
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