"Unprecedented external pressures are affecting how employers approach benefit offerings ... [N]early 12 million members covered by health plans could move to an innovative product design by 2030.... Employers are open to alternative network arrangements in pursuit of cost control.... Employers are prepared to scale back solutions that cannot demonstrate a hard ROI or high value to employees.... Redefining the sales playbook: Using data, AI, and demos to deliver value to employers ... Hypercustomize RFP responses ... Move from fixed to pay-for-performance pricing."  MORE >>