"As of 2024, Gen Z [those born between 1997 and 2012] ... officially outnumbers baby boomers in the workforce, with millennials being the largest generational cohort.... This shift has elevated demand for benefits tied to wellness, flexibility, and financial security. Employees increasingly want emergency savings programs, student loan repayment assistance, and mental health benefits -- all of which are now climbing the ranks of must-have offerings."  MORE >>