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So You Want to RBP?
Craig Gottwals via Substack; registration may be required 
[Opinion] Oct. 6, 2025 "[Reference-based pricing (RBP)] isn't a toggle to the easy bottom. It's an entirely new operating system. It changes incentives, processes, and psychology. It's a direct assault on the two most powerful stakeholders in the largest segment of America's economy (healthcare): insurers and hospital chains. It works when you do it right, and it blows up when you wing it." MORE >> |
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