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'Benefitmaxxing': The New Gen Z Trend Impacting Employee Benefits
Employee Benefit News [EBN]; login required Link to more items from this source
Dec. 4, 2025

"Gen Z is making it clear on social media and in the workplace that standard benefits won't cut it, and they're ready to tell organizations what they want instead.... [U]nlike their older colleagues, Gen Z doesn't want traditional wellness benefits like gym memberships or counseling services -- instead, they want more control over what's on offer outside of healthcare and retirement. They also want agency over how they can spend those benefit dollars[.]"  MORE >>

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