"Direct‑to‑consumer platforms like TrumpRx.gov, Hims, Lilly Direct, and NovoCare now offer [GLP-1s] between $149 and $449 per month, cash pay. The obvious question: can we reimburse employees through an HRA for purchases made through these channels? In most cases, yes. But the compliance advice most employers receive says otherwise, and the reason is worth understanding."  MORE >>