Press Release

OneDigital Reveals Updated Brand Identity with Redesigned Logo and Video

Issued by OneDigital

Mar. 27, 2022

Updated Brand Elements Signal Business Expansion

Atlanta, GA –  OneDigital, a leading insurance brokerage, financial services and HR consulting firm, announced today the launch of its updated corporate brand, including redesigned logo and brand video. These changes come at a time when the company is evolving its service offerings and expanding its reach to businesses and people.

Designed to work effortlessly across digital and physical channels, the new logo signifies dimension and depth, a modification that parallels the firm's expansion into adjacent lines of business since the logo initially launched in 2016. The gradient spectrum of colors is representative of the various strategies OneDigital provides for its customers, ranging from one service to OneDigital's full suite of capabilities, including insurance, financial services and HR Consulting. When combined, this spectrum of colors creates the OneDigital Triad, representing the complete platform of offerings.

The new multimedia video, The Power of One, represents the firm's ability to bring peace of mind to businesses and people amid environments cluttered with choices and complex problems with one team, one solution and one purpose.  

Over the last few years, we have diversified and scaled our offerings with an eye towards expansion and innovation. Our updated brand identity and assets better reflect our position as champions of individuals and families while clearly articulating the value we bring businesses as one, unified solution for insurance, financial services and HR.
 
– Allison Lantieri, Senior Vice President of Marketing and Customer Experience

"While our name remains the same, our logo and visual brand identity have evolved to better represent who OneDigital is and what we bring to market for all those we serve," said Kameron Connors, Creative Director at OneDigital. "Our brand is tech-forward, thoughtfully human and flexible – words we use to describe our image and the solutions we provide to customers and companies looking to partner with us."

As a result of OneDigital's investments in innovation and technology, the firm has continuously evolved to meet the needs of customers and businesses. To learn more about OneDigital's investments in people, teams, products and technology, visit Bold Studio. 

About OneDigital

OneDigital delivers strategic advisory consulting and technology-forward solutions to more than 85,000 employers across the nation. As employee health care, wellness, and workplace benefits continue to converge, businesses of all sizes have relied on OneDigital’s exceptional advisory teams for counsel in employee benefits, wellbeing, human resources, pharmacy consulting, property and casualty solutions, as well as the retirement and wealth management services provided through OneDigital Investment Advisors. OneDigital’s commitment to technology and innovation enables its 3,000 advisors to deliver the most modern and intuitive customer experience anywhere in the industry.

OneDigital has been named as a Best Place to Work in Insurance by Business Insurance. For more information, visit OneDigital.com.

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