Press Release

Principal® Rated No. 1 for Online Group Benefits Administration

Issued by Principal Financial Group

May 26, 2022

Principal recognized with DALBAR’s Communications Seal of Excellence for superior web experience

Principal Financial Group® was rated No. 1 in Group Benefits for employer web capabilities and experience by DALBAR, Inc. (DALBAR) for eService, its group benefits employer website. Principal® is dedicated to creating unique, tech-driven solutions for employers to simplify the benefits experience and helping with the administration of the coverage.

“Principal focuses on providing the best experience for our customers through our digital solutions. We’re honored to receive this recognition for eService,” said Kara Hoogensen, senior vice president of specialty benefits at Principal. “We’ve built our infrastructure with small and midsized businesses in mind. Over the last several years, we’ve made it easier for our customers to manage their employee benefits online. We’re continually investing in technology to provide a better user experience for our customers.”

Principal eService provides employers with efficient benefit management. Employers can track benefit enrollment progress and update employees’ benefits within minutes. Since the process is highly automated, most changes made online are completed in real-time. Employers can add or terminate members, update salaries, change employees’ information, order dental and vision ID cards, track online transactions, and more. They can also get billing and payment information, such as a snapshot of their bill and premium due, set up and pay premiums electronically, and access reports.

The DALBAR Communications Seal of Excellence is awarded to financial services companies that display excellence in meeting the needs of customers and provide a best-in-class experience through their communications. The criteria evaluated for the Group Benefits Website Seal looks at the content, capabilities, usability, and behavior centricity of the website experience offered to employers. DALBAR takes a systematic approach to evaluating websites, differentiating organizations that recognize the importance of communicating effectively.

To learn more about the DALBAR Communications Seal of Excellence, visit www.dalbar.com/.

Editor's note: This press release has been issued by the company named above, not BenefitsLink. Reliance on information in this press release might be prudent only after an independent review of its accuracy, completeness, efficacy, and timeliness. Reference to any specific commercial product, process, or service by trade name, trademark, service mark, manufacturer, or otherwise does not constitute or imply endorsement, recommendation, or favoring by BenefitsLink.