Press Release

Wellbeats and Launch My Health Partner to Improve Health and Wellbeing Using Food as Medicine Approach

Issued by Wellbeats

June 29, 2022

Partnership aims to reach the more than 60% of Americans who suffer from at least one chronic condition, and the nearly 70 million Americans with a gut disorder

ST LOUIS PARK, MN — Wellbeats, Inc., a LifeSpeak company (TSX: LSPK) and the leading provider of on-demand, virtual wellbeing content, announced today a new partnership with food as medicine company Launch My Health. This partnership will give employers who offer Wellbeats as part of their workplace wellness initiatives access to six new nutrition and culinary programs that support employees in preventing, managing, and improving chronic diseases.

A category that is expected to reach $309 billion by 2027, functional nutrition is a holistic approach that considers lifestyle factors such as activity levels, environment, and the presence of chronic disease when addressing nutrition needs. According to the Centers for Disease Control and Prevention, poor nutrition is one of the four main risk factors for preventable chronic disease, and poor eating habits have been linked to a 66% increased risk of lost productivity and almost 20% of U.S. healthcare costs. 

Led by registered dieticians and chefs, Launch My Health’s evidence-supported programs are built on the belief that food is at the core of health and wellbeing. Each program includes recipes, meal plans, and comprehensive workbooks that address topics from foundational cooking skills to the holistic impact of nutrition choices. Program topics include:

• Optimizing nutrition to improve brain health and reduce the risk of neurological conditions such as Alzheimer’s Disease;
• Restoring gut health to manage chronic conditions and symptoms;
• Managing hormonal changes that occur as women age;
• Reducing inflammation to improve chronic conditions;
• Building basic and advanced skills and confidence in the kitchen; and
• Getting kids excited about cooking, while teaching basic kitchen skills and safety.

“The connection between nutrition and physical health is undeniable, but with 95% of serotonin produced in the gut, dietary changes can also be a game changer for improving mental health, managing chronic conditions, and reducing health risks. When employers help their employees understand this connection and truly unleash the power of nutrition, everyone benefits,” said Mark Kingsriter, fitness director, Wellbeats. “Launch My Health is an innovator in harnessing the power of nutrition, and their robust support and expert, approachable instructors align perfectly with Wellbeats’ mission of wellbeing for all.”

Launch My Health content is available immediately on the Wellbeats platform, complementing more than 1,000 existing Wellbeats classes that focus on nutrition, fitness, and mindfulness instruction. More than 2.3 million people currently use Wellbeats, which is accessible primarily through workplace benefits programs.

“Food is medicine, but it should be medicine that people look forward to eating. Launch My Health’s fun, positive programs are designed to meet people on their own terms and educate and empower them to transform their health with delicious meals they can prepare in their own homes,” said Brenda Navin, CEO and founder, Launch My Health. “We’re excited to partner with Wellbeats to expand our content to workplace wellbeing programs, and introduce people worldwide to clinical nutrition and culinary programs that help them take action that fits with their lifestyle to improve health for themselves and their families.”

To learn more about Wellbeats, visit www.wellbeats.com. To learn more about Launch My Health, visit www.launchmyealth.com.

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About Wellbeats, a LifeSpeak company

Based in St. Louis Park, MN, Wellbeats, a LifeSpeak company, is the premier provider of on-demand, virtual wellness content and programming for use in corporate wellbeing initiatives. With more than 1,000 fitness, nutrition, and mindfulness classes, programs, and fitness assessments available anytime and anywhere, Wellbeats allows employers to support employees with wellness resources that fit their needs, lifestyle, and schedule. Wellbeats provides best-in-class content that appeals to more than 2.3 million members of all ages, interests, and fitness levels. Wellbeats content is easily accessible through apps for iOS, Android, and Apple TV; any modern Web browser, Chromecast, Airplay, and Roku. To learn more, visit www.wellbeats.com, follow on LinkedIn or check out a sampling of the company’s fitness classes during a Facebook Live session.

About Launch My Health

Based in St. Paul, MN, Launch My Health is a leader in on-demand, virtual nutrition and culinary education services for employers, health plans, and healthcare in a scalable, cost-effective way. Launch My Health uses a food as medicine approach to empower participants to transform their health in their own homes through comprehensive programs, live culinary classes, and private nutrition coaching with a dietitian. Combining the latest research, behavior change models, and outcomes data with the team’s fun and approachable style, Launch My Health programs produce real results. To learn more about how Launch My Health can help your organization, visit www.launchmyhealth.com and follow on LinkedIn.

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