Press Release

Financial Finesse Selected by Capital Group to Bring Personalized Financial Wellness to Plan Sponsors

Issued by Financial Finesse

July 18, 2023

Partnership supports advisors and plan sponsors in helping participants achieve financial security

 El Segundo, CA -- Financial Finesse, the leading independent provider of financial wellness coaching benefits, today announced the expansion of a successful initial program with Capital Group, one of the world's largest and most experienced active investment managers, and home of the American Funds. The initial program brought Financial Finesse financial coaching to select Capital Group DCIO clients in the mid-sized plan sponsor market and PlanPremier® full-service recordkeeping clients in the large plan sponsor market, resulting in increased participant financial wellness while meeting employer demand for workplace wellness and driving new business for advisors.

The expanded program makes financial wellness coaching from Financial Finesse available to prospective Capital Group clients in the large plan sponsor market—with no additional cost for plan sponsors or their participants. Plan participants will receive unlimited access to Financial Finesse’s robust digital financial wellness hub, virtual financial coach and interactive guide AimeeTM, live webcasts, and a team of CFP® professional financial coaches available via phone and live chat.

“We are thrilled with the results of the initial program and the plans to expand it,” said Liz Davidson, founder and CEO of Financial Finesse. “It has been a true privilege to work with Capital Group, with their long track record of driving innovation and results and unrelenting focus on putting participants first. Within 15 months of the initial program’s launch, plan sponsors saw participant engagement of over 38%—well above industry benchmarks. The program also proved that integrating financial coaching can drive a significant increase in assets under management for retirement plan advisors.”

Sean Bjork, President of Bjork Asset Management, Inc., who works with several plan sponsors who participated in the initial program, said, “Access to Financial Finesse’s industry-leading financial coaching has been an absolute game-changer, answering a pressing need for our plan sponsor clients and their employees. The ability to help the American worker build a solid financial foundation through the workplace and at scale has absolutely changed our positioning in the marketplace and the value we’re able to bring to our interactions with plan sponsors, plan participants, and their families.”

 “Integrating financial wellness into Capital Group’s offering to support participants, plan sponsors, and our intermediary clients is a critical component of improving participant outcomes as we continue to expand access to savings through employer-sponsored retirement plans,” said Brendan Mahoney, Head of Institutional Retirement Strategic Growth at Capital Group. “Our partnership with Financial Finesse is also an important part of helping advisors scale their business by giving them the ability to bring an in-demand benefit to the plan sponsors they serve.”

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