Press Release

Prudential Partnering with Enrollify to Build a More Personal Benefits Enrollment Experience

Issued by Prudential Financial, Inc.

Sept. 26, 2023

Enrollify’s innovative platform connects employees with credentialed counselors who provide one-on-one benefits guidance and support.

Industry research shows about 6 of every 10 workers don’t fully understand the benefit options offered by their employers.¹ Prudential’s Group Insurance business wants to change that.

Prudential has partnered with Enrollify, a company that’s transforming the benefits enrollment experience for millions of employees nationwide. Enrollify’s innovative digital platform walks employees through the enrollment process and connects them with credentialed counselors who provide one-on-one guidance and support.

“Enrollify provides employees with access to experienced industry experts, with whom they can have one-one conversations about their unique situations,” explains Michael Estep, head of product for Prudential Group Insurance. “This hyper-personalized and flexible support helps employees navigate the choices available to them so they can optimize their benefits selections to help protect themselves and their families.”

Estep pointed to LIMRA research that shows more than 60% of American employees say they are inclined to stay with their current employer because of their workplace benefits.

Enrollify’s personalized consultation also helps ease the burden on corporate human resources teams, who are often flooded with questions during the busy open enrollment period. “Services like Enrollify augment the capabilities of company benefits departments, and the personalized experience leaves employees feeling cared for and supported,” he says.

The Enrollify platform also offers employers several ways – text, voice messages, and emails – to communicate the importance and value of their benefits to their employees.

It’s just one way Prudential Group Insurance is strengthening its commitment to provide benefits education that allows employers and employees to decide what works best for them. Prudential recently announced its partnership with Nayya, a company that offers a digital benefits education tool. Now with the power of Enrollify’s one-on-one personalized approach, Prudential can provide a variety of ways to meet customers’ specific needs and help workers make better workplace benefits decisions.

Learn more about Prudential’s Group Insurance’s products and services here: prudential.com/employers/group-insurance/products. For more information on Enrollify, visit enrollify.com.

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The Enrollify service and any related resources or services are provided by, Enrollify, a third-party entity that is independent from Prudential Financial, Inc. ("Prudential") and its subsidiaries. These services are provided for educational purposes on a voluntary basis to end users who decide to use the services and are not part of any employee benefit plan, or any program sponsored or endorsed by an employer. Individuals should consult appropriate professionals when making any enrollment or other decisions. Access to these services is not conditioned upon the purchase of insurance or services by end users from any Prudential company, and any individual using these services may decide to cease utilization of the service or decide not to purchase any product from Prudential.

¹As of January 2023 based on the LIMRA 2023 Benefits and Employee Attitude Tracker Study.

Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.

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