Press Release

SALT Welcomes Ted Benna, 'Father of the 401(k),' Strategic Advisor to Salt Labs

Issued by SALT

Apr. 19, 2024

Ted Benna recently agreed to join our Salt Labs team as Strategic Advisor to our solution, the first-of-its-kind employee rewards and incentives platform specifically designed for frontline workers.

Ted invented the 401(k) to be used as a savings tool by employees, and it has become the industry standard for financial wellness offerings among employers. However, Ted readily admits that the 401(k) has shortcomings when it comes to frontline workers who find it challenging to invest any part of their paycheck — an already scarce resource.

After meeting with our founder and CEO, Jason Lee, Ted wanted to offer his expertise in developing financial savings solutions to Salt Labs as Strategic Advisor. He is firmly aligned with Salt’s mission to build long-term employee wealth through an earned loyalty asset that helps frontline workers build savings momentum, which leads to higher retention and productivity.

Ted will be invested in Salt’s go-to-market strategy, aimed at employers who want to help their frontline workers with a rewards and incentives platform specifically designed for their needs.

Read more here.

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