Press Release

OneDigital Celebrates 25 Years of Innovation in Insurance, Financial Services, and HR Consulting

Issued by OneDigital

Mar. 3, 2025

Atlanta, GA – OneDigital proudly marks its 25th anniversary, celebrating a quarter-century as a pioneering leader in insurance brokerage, financial services, and HR consulting.

Over the past 25 years, our focus has always been on creating meaningful impact for our clients and fostering an environment where our people thrive. The foundation of OneDigital is built on innovation, collaboration, and a relentless commitment to those we serve. I’m incredibly proud of the legacy we’ve built together and deeply grateful to our teams and clients for being part of this journey.   — Adam Bruckman, President and CEO of OneDigital

Founded in 2000 as "Digital Insurance," the company was built with a bold vision: to revolutionize how businesses navigate their insurance needs through online solutions. Under the leadership of co-founders Adam Bruckman and Mike Sullivan, OneDigital introduced the employee benefits industry’s first small business partnership model. In 2007, OneDigital made its debut on the Inc. 5000 List of America’s Fastest-Growing Private Companies and maintained this recognition for fourteen consecutive years—an accomplishment shared by only 11 other companies. This milestone was one of many, underscoring OneDigital’s ongoing impact and sustained growth.

In the late 2010s, as both the health insurance and financial markets faced unprecedented challenges, OneDigital responded by building solutions that addressed the evolving needs of employers. This led to the expansion of the company’s partnership model, bringing together top talent from key markets nationwide. Through more than 200 acquisitions, firms and teams across the U.S. and Canada have joined OneDigital, strengthening its innovative approach in local markets and positioning the company for sustained growth.

In 2016, then Digital Insurance and Digital Benefits Advisors, reintroduced itself as OneDigital. Building on the concepts of being 'better together,' 'one,' and 'digital,' the company combined its talented people with the modern technology experience that today’s businesses and individual consumers expect. The rebrand reflected OneDigital’s passion for partnerships and its deep roots in digital innovation and signaled a new chapter for the company.

In 2020, drawing on its strong history of adaptability, the company embarked on a journey to broaden its impact and expand its service offerings. Recognizing the interconnectivity of healthcare and financial wellbeing, OneDigital began providing corporate retirement plan consulting and wealth management solutions, quickly expanding to include Property & Casualty, PEO, and Medicare Advantage. Within just 18 months, the company’s portfolio evolved into a comprehensive platform, empowering its teams to advocate fiercely for businesses and individuals, helping them achieve health, success, and financial security.

Recent years have seen OneDigital continue to build on its legacy of innovation and growth. A strategic investment from Onex has fueled the company's expansion, enabling significant investments in technology, AI, and other innovations. OneDigital's commitment to fostering a culture where employees can do their best work and live their best life has been a key priority since its founding. From a start-up to over 5,000 employees, the company has maintained its people-first focus and continues to earn prestigious accolades, including highly coveted “best workplace” awards from Glassdoor, Fortune, and several industry-specific recognitions. Additionally, the company marked a major milestone with the crowning of its new headquarters in Atlanta, proudly displaying the OneDigital logo as a symbol of its continued growth and forward-looking vision.

From the very beginning, we set out to build something that didn’t exist in the marketplace—an organization that consistently evolves, adapts, and grows to meet the needs of our clients and the industry. Our success is rooted in bold moves, entrepreneurial spirit, and a commitment to reshaping the future of our industry. As we celebrate 25 years, I’m excited about what lies ahead and the opportunities to continue redefining what’s possible.   — Mike Sullivan, Co-Founder and Chief Growth Officer at OneDigital

To celebrate this milestone anniversary, OneDigital will host a series of internal and external events, including its annual Summit, which this year will take place in the company’s headquarters city of Atlanta, GA. For more information about OneDigital and its journey of growth and innovation, please visit OneDigital Celebrates 25 Years of Building for Better.

About OneDigital

OneDigital’s team of fierce advocates helps businesses and individuals achieve their aspirations of health, success and financial security. Our insurance, financial services and HR platform provides personalized, tech-enabled solutions for a contemporary work-life experience. Nationally recognized for our culture of caring, OneDigital’s teams enable employers and individuals to do their best work and live their best lives. More than 100,000 employers and millions of individuals rely on our teams for counsel and access to fully integrated worksite products and services and the retirement and wealth management advice provided through OneDigital Investment Advisors. Founded in 2000 and headquartered in Atlanta, OneDigital maintains offices in most major markets across the nation. For more information, visit onedigital.com.

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