Press Release

bswift Launches End-to-End Employee Engagement Ecosystem with the bswift Engagement Agency

Issued by bswift

Mar. 19, 2025

CHICAGO, IL — U.S. employers are seeing the lowest employee engagement levels in a decade at just 31% in 2024, according to Gallup. Recognizing this challenge, bswift®, a leader in benefits technology and administration, has expanded its engagement ecosystem with the bswift Engagement Agency—designed to meet organizations wherever they are in their employee engagement journey.  

The full suite of solutions helps organizations improve internal communications strategy, boost employee engagement, and leverage data-driven personalization. These approaches help employees make smarter wellbeing decisions—regardless of whether they use bswift for benefits administration.  

The bswift Engagement Agency delivers a powerful mix of strategy, technology, and engagement. They bring together bswift’s benefits communication acumen and advanced HR technology, Davis & Company’s internal communication expertise, and the Evive™ personalization engine. The combination helps organizations connect with their employees, boost engagement, and support their workforce goals. 

bswift Powers Measurable Employee Engagement Gains 

The impact of the bswift Engagement Agency is clear. For example, the quality and reach of benefits materials reduced open enrollment calls to an HR Help Center by 43% for one client and drove a 95% jump in day-one enrollments over the prior year during annual enrollment for another. 

Leveraging bswift’s personalization engine, for instance, employers have recorded remarkable outcomes, including 56% breast cancer screening adherence and 77% cholesterol screening adherence. 

These results showcase the concrete benefits of a strategic, data-driven communication approach. 

“Our mission is clear and powerful,” said Alyssa Zeff, Vice President and Head of the bswift Engagement Agency. “We leverage data, creativity, and a deep understanding of employee needs to create communication strategies that not only inform but also inspire action.” 

The agency delivers results-driven solutions for: 

• Total rewards and benefits communication including personalized, data-driven campaigns that leverage data analytics and behavioral science   

• Change management and strategic communication  

• Leader and manager communication   

• Employee communication research and measurement   

• Internal communication function design 

“Employers need a holistic approach to engagement that connects benefits to real-life needs,” said Maria Keller, Senior Vice President of Marketing & Communication at bswift. “bswift’s fully integrated engagement ecosystem makes those connections and empowers employees.” 

About bswift bswift LLC is a leading provider of cloud-based benefits technology and services. Known for continuous innovation and our people-first culture, we enable clients to deliver rewarding experiences that maximize engagement, simplify benefits navigation, and optimize utilization. Our flexible, highly scalable platform offers personalized online enrollment, interactive decision support, AI-infused benefits support, ACA compliance reporting, and custom communications. Discover more at www.bswift.com.  

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