Press Release

Alliance for Lifetime Income to Merge Into LIMRA and LOMA

Issued by LIMRA

June 9, 2025

The two association boards unanimously approve the deal and advance the industry’s commitment to help Americans achieve retirement security.

WINDSOR, Conn. — LL Global, the parent of LIMRA and LOMA, the leading trade association for the life insurance, annuity, and workplace benefits industry, announced today that it is merging the nonprofit consumer education association, Alliance for Lifetime Income (ALI) into LIMRA and LOMA.

This strategic transaction brings together two mission-driven organizations that share a common goal: helping more Americans achieve financial security through education, research, and innovative industry partnerships.

ALI was founded in 2018 to help consumers and financial advisors better understand the importance of protected income in retirement. Over the years, ALI has developed successful public-facing campaigns that educate consumers about retirement risks and the value of annuities. Through this merger, LIMRA and LOMA will build on that success by integrating ALI’s programs with its industry knowledge and research.

“In each of the last 15 years, LIMRA research shows consumers’ top concern has been about achieving retirement security. This strategic move reflects our commitment to continue educating consumers and advisors about the value of the products our members provide that can help them achieve lifetime financial security,” said David Levenson, president and CEO of LIMRA and LOMA. “By integrating ALI’s strong consumer-facing programs with LIMRA and LOMA’s deep industry knowledge, research and member network, we can expand our collective impact and educate more Americans about the importance of protected lifetime income, empowering them to make better-informed financial decisions.”

“Bringing together ALI and LL Global comes at a critical inflection point during an era where we have a rapidly aging population who is living longer than ever before and not necessarily saving for a longer life in retirement. In America alone, over 11,000 people turn 65 years old each day,” said Caroline Feeney, executive vice president and global head of retirement and insurance, Prudential Financial, Inc., who serves as chair of both organizations’ board of directors. “There is no question that the power and leadership of these organizations collectively will drive scalable change to help more people achieve greater financial security in retirement.”

“The Alliance was founded eight years ago with a single mission — to help educate Americans about the importance of having protected income in retirement,” said Jean Statler, CEO of the Alliance for Lifetime Income. “Though our research shows more pre-retirees are aware of and asking their advisors about annuities, there’s still more work to be done. We believe LIMRA and LOMA’s long history of industry leadership, capabilities, and resources will help take this effort to a whole new level.”

The transaction is expected to close by August 31, 2025.

The merger strengthens LIMRA and LOMA’s leadership role in the retirement sector by expanding its consumer and advisor education capabilities and enhancing its influence with the overall public. It also provides its members with greater alignment between consumer outreach and the research, training, and consulting services that help drive their businesses forward.

About LIMRA Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help more than 700 member organizations navigate change with confidence. Visit LIMRA at www.limra.com.

About LOMA LOMA helps to advance the financial services industry by empowering more than 700 financial services companies to navigate change with confidence. Visit LOMA at www.loma.org.

About Alliance for Lifetime Income 

The Alliance for Lifetime Income is a non-profit (c)(6) consumer education organization that creates awareness and educates Americans about the value and importance of having protected income in retirement. The Alliance provides consumers and financial professionals with unique educational resources and interactive tools to use in building retirement income strategies and plans.  https://www.protectedincome.org/.

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