Press Release

The Retirement Advantage Expands Western U.S. Presence with David Kay as New Regional Plan Consultant

Issued by TRA [The Retirement Advantage]

Aug. 19, 2025

 Seasoned Retirement Plan Expert to Strengthen Advisor Partnerships and Deliver Client-Focused Solutions

APPLETON, WI  – The Retirement Advantage, Inc. (TRA), a leading provider of retirement services nationwide, proudly announces the addition of David Kay to its team as the newest Regional Plan Consultant (RPC). Bringing decades of experience in retirement plan sales, consulting, and business development, Kay will be supporting Alaska, Northern California, Idaho, Montana, Oregon, Washington and Wyoming territories. He will report directly to Darin Erdmann, TRA’s Director of Sales & Distribution.

Erdmann shared his excitement about welcoming Kay, noting, “David has a proven history of accelerating growth and crafting retirement plan solutions tailored to each client’s needs. His knowledge, professionalism, and commitment will add tremendous value to TRA, our advisor network, and our business partners.”

With nearly 20 years in the financial services and retirement plans industry, Kay has sold hundreds of 401(k), profit sharing, defined benefit, cash balance, and ESOP plans, generating millions in retirement assets. He brings extensive expertise in advisor partnerships, plan design, and conversion sales.

Kay holds multiple professional credentials, including QKA (Qualified 401(k) Administrator), CRPS (Chartered Retirement Plans Specialist), and AIF (Accredited Investment Fiduciary) designations, along with FINRA Series 6, 7, and 63 licenses.

“TRA’s reputation for industry innovation, fiduciary expertise, and exceptional service aligns perfectly with my approach to helping clients and advisors succeed,” said Kay. “I look forward to contributing to the company’s growth while delivering retirement solutions that truly make a difference.”

Erdmann noted that Kay’s deep understanding of sales strategy, advisor relationship management, and plan design will strengthen TRA’s ability to serve the Western U.S. market.

Kay earned his Bachelor of Arts in Political Science and Government from Union College in Schenectady, NY. Outside of work, he is an avid fitness enthusiast, a devoted husband and father of two, and a dedicated supporter of animal rescue efforts.

About The Retirement Advantage, Inc.:

TRA, based in Wisconsin, is a national retirement services company providing third-party administration and fiduciary services to financial advisors and businesses of all sizes. An ongoing commitment to providing expert consultation, resources, and exceptional customer service has positioned TRA as one of the largest independently owned, third-party administrators in the nation. We proudly serve more than 11,000 plan sponsors, with more than $13 billion in retirement assets under administration. You can count on us to deliver on-time, on-budget, and with precise attention-to-detail. To learn more about our industry-leading solutions, please visit www.tra401k.com

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