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About BenefitsLink

Our purpose is to support the people who administer, give compliance advice about, design, make policy for, or otherwise are concerned with, employee benefit plans in the United States sponsored by either private or governmental employers.

Information presented here is designed to help people working directly or as service-providers for employers of all sizes.
Most employee benefit plans are heavily regulated by frequently-revised federal laws (especially the Employee Retirement Income Security Act, or "ERISA," and the Internal Revenue Code). People who are responsible for properly operating or servicing those plans must know and keep up with a great deal of changing information.
Our operating revenue comes from job advertisements purchased by employers who are seeking the kind of folks who make up our audience, and advertisements on the web pages and in our daily newsletters.

More information about our audience is online.

Ownership, History

BenefitsLink ® staff:
  • Lois Baker, President and co-owner of, Inc.;
  • David R. Baker, Editor, Publisher and co-owner of, Inc.; and
  • Holly Horton, Business Manager.
The site was launched on April 20, 1995.

David Baker became an attorney in 1982. Before founding BenefitsLink, he practiced employee benefits law both as a sole practitioner and also as an associate and partner at law firms in Texas and Florida. He is a 1982 graduate of the University of Chicago Law School.

Lois Baker practiced employee benefits law with McDonald Hopkins in Cleveland, Ohio, and with Dean Mead in Orlando, Florida. Her experience also includes employee benefits plan administration and design for a Fortune 500 company. She is a 1989 graduate of Cleveland-Marshall College of Law.

Our Mailing and Delivery Address, Inc.
1298 Minnesota Avenue, Suite H
Winter Park FL 32789
Phone: (407) 644-4146
Fax: (407) 644-2151

Dave Baker, Publisher
Lois Baker, President
Holly Horton, Business Manager


Named a WEDDLE's Top 100 Job Board Our sister site is featured as one of the Top 100 Web Sites on the Internet in WEDDLE's 2009/10 Guide -- the "Zagat" of the online recruitment industry.
Recommended by selected BenefitsLink as a Premier Recruiting Site by naming us one of the Best of the Best job sites in 2005 and 2006.
CAREERXROADS logo CAREERXROADS selected BenefitsLink as one of the 50 best recruiting sites on the Web in its 1999, 2000, 2001, 2002 and 2003 directories! (In 2004, CAREERXROADS stopped compiling its list.)
Recommended by Quintessential Careers Quintessential Careers selected BenefitsLink for a Quintessential Careers Site Award.
StudySphere We have been selected as one of the best educational resources on the Web by StudySphere. StudySphere is one of the Internet's fastest growing sites of educational resources for students, teachers and parents.
Recommended by Business Insurance Business Insurance included BenefitsLink in its list of Best of the Web.
Recommended by put BenefitsLink in its list of Best of the Web.
Recommended by The National Association of Government Defined Contribution Administrators presented BenefitsLink with its 2003 NAGDCA Media Recognition Award.
Logo of selected BenefitsLink as one of the Web's Best Sites in its online directory, where we earned a Recommended rating.

Advertising Opportunities

BenefitsLink is entirely advertiser-supported -- no membership or subscription fees are charged. Use BenefitsLink to reach employee benefits plan sponsors, participants and service-providers by advertising with us. Ad agencies are welcome; listed rates are "gross" (BenefitsLink ® will pay your 15% commission). Thank you for your support!

More Information

Contact me by email at if I can provide more information for you. Enjoy the site! --Dave Baker, Publisher
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