Prescription Drug Direct-to-Consumer Advertising: 'But Doc, I Saw It On TV!'

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Prescription Drug Direct-to-Consumer Advertising: 'But Doc, I Saw It On TV!'
David Lazarus on SFGate.com

Sept. 15, 2003

Excerpt: I received here at the paper a big, fancy package from pharmaceutical giant Pfizer, the thoughtful people who bring us Viagra, explaining why direct-to-consumer, or DTC, advertising is a vital component of modern health care. MORE >>

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