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Choice Is Overrated; Easy to Have Too Much of a Good Thing
The Washington Post; subscription may be required 
Sept. 10, 2004
Excerpt: [U]p to a point, choice does enhance efficiency and consumer welfare. But at some point, there get to be so many options about what to buy or what career to go into or which mutual fund to invest in that many people make worse decisions than they would if they had fewer choices -- or simply put off making a decision at all.
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