Excerpt: Cigna is shooting for actionable information, while Aetna likes the concept of patient empowerment and Humana hopes to provide one-stop shopping. But everyone rallies around the term price transparency to describe an onslaught of information being introduced to support consumer-directed health care plans. The wide range of information strategies, however, shows that, when it comes to so-called transparency, the right approach has not yet become clear.  MORE >>