As was alluded to, I am a big broadway fan. Actually, I am an investor in a number of shows. In the last two years, two of my shows have won Tony's for Best Musical Revival (Once On This Island, 2 years ago) and this year, best musical (Hadestown). And we've got FIVE new ones in "pre-production", including the one I am most excited about (maybe we'll make money on this one!) which is we have the rights to Neil Diamond. I'm hoping it will be our Jersey Boys.
Now, the LDS (the Mormon Church is the Church of Latter Day Saints), was very smart. Back when Book of Mormon was early in its run, the LDS took out full page ad in the Playbill: "Now that you've seen the show, read the book". Very smart of them I think.
For those who don't know, the show is NOT really a knock of Mormonism, it's a knock on ALL religions, but what else would you expect from the guys who do South Park and Avenue Q (another clever musical). Here's a useful line from the Wikipedia entry for the musical:
The Book of Mormon is a musical comedy. First staged in 2011, the play is a satirical examination of Mormon beliefs and practices that ultimately endorses the positive power of love and service.[1] The script, lyrics, and music were written by Trey Parker, Robert Lopez, and Matt Stone. Parker and Stone were best known for creating the animated comedy South Park; Lopez had co-written the music for the musical Avenue Q.