Press Release

Wellbeats Partners with Children's Cancer Association to Support 'Every Minute Counts' Campaign

Issued by Wellbeats

Apr. 8, 2022

Wellbeats to offer free use of its on-demand, virtual wellbeing content for employer-based fundraiser to bring music to children facing cancer or serious illness

ST. LOUIS PARK, MN – Wellbeats, a LifeSpeak company (TSX: LSPK) the leading provider of on-demand, virtual wellness content for use in corporate wellbeing initiatives, announced today that it will partner with Children’s Cancer Association to bring unique opportunities to children facing cancer or serious illness.

Throughout April, Wellbeats will offer free access to its more than 1,000 fitness, nutrition, and mindfulness classes to employers that participate in Children’s Cancer Association’s “Every Minute Counts” campaign. The campaign translates employee activity minutes into monetary donations that support efforts to use music, nature, and mentorship programs to inspire joy, relieve sadness and anxiety, and reduce isolation for children hospitalized with cancer.

“The link among physical, emotional, and mental wellbeing is inextricable, especially when battling a serious condition,” said Jason Von Bank, president and CEO, Wellbeats. “At Wellbeats, we believe everyone should have access to wellbeing support that fits their life and their personal interests, no matter their age, current fitness level, or state of health. That’s why we relate so strongly to Children’s Cancer Association’s mission of bringing joy to children during a challenging time.”

Last year, 18 companies nationwide raised $143,906 to support Children’s Cancer Association’s mission to deliver JoyRx Music to cancer patients. This includes bedside and digital-live music performances and state-of-the-art music carts stocked with instruments for kids to check out and play in their hospital rooms, available in nine states. In addition, Children’s Cancer Association offers song lessons, sing-alongs, and exclusive performances available 24/7 at JoyRxMusic.com to any hospital with an internet connection.

“Something I love about the JoyRx Music program is its versatility,” said Lauren Smizer, child life specialist at Connecticut Children’s Hospital. “Music is universal, and this program has shown to be adaptable for patients of varying ages, cultural backgrounds, and developmental levels. It’s amazing to see how the kids respond to the music.”

The Wellbeats platform, which is available as part of workplace health and wellbeing initiatives, features a range of class types and lengths, making it simple for users to complete a quick workout, learn a healthy recipe, or use mindfulness exercises to calm their mind. Wellbeats will help promote the platform to employer organizations in an attempt to log more than last year’s total of 430 hours of wellness minutes during the month of April.

“Every minute counts for kids coping with cancer or life-threatening illness,” said Jack Pipkin, vice president of development at Children’s Cancer Association. “This impactful partnership with Wellbeats empowers participants to improve their own wellbeing while raising vital funds to ensure young patients have access to JoyRx Music to lift their spirits and help them heal.”

To learn more about Wellbeats, visit Wellbeats.com. To learn more about Children’s Cancer Association or register for this year’s Every Minute Count’s campaign, visit joyrx.org.

About Wellbeats

Based in St. Louis Park, MN, Wellbeats, a LifeSpeak company, is the premier provider of on-demand, virtual wellness content and programming for use in corporate well-being initiatives. With more than 1,000 fitness, nutrition, and mindfulness classes, challenges, and fitness assessments available anytime and anywhere, Wellbeats allows employers to support employees with wellness resources that fit their needs, lifestyle, and schedule. Wellbeats provides best-in-class content that appeals to more than 2.3 million members of all ages, interests, and fitness levels. Wellbeats content is easily accessible through apps for iOS, Android, Windows, and Apple TV; any modern Web browser, Chromecast, Airplay, and Roku. To learn more, visit www.wellbeats.com, Follow on LinkedIn or check out a sampling of the company’s fitness classes during a Facebook Live session.

About Children’s Cancer Association

JoyRx Heals. Children’s Cancer Association (CCA) envisions a human-centered healthcare environment where JoyRx is a standard of care.  Since 1995, CCA has been transforming the pediatric healthcare experience by delivering customized, no-cost, Joy-based programs to young patients to improve their emotional health, elevate mood, and increase resiliency. CCA’s programs use Joy as a powerful immune system enhancer. JoyRx Music, JoyRx Mentorship, and JoyRx Nature empower seriously ill youth to positively shift their emotional states during the stressful and painful experiences related to fighting life-threatening illness and extended hospitalizations. To learn more, visit joyrx.org and JoyRxMusic.org.

Editor's note: This press release has been issued by the company named above, not BenefitsLink. Reliance on information in this press release might be prudent only after an independent review of its accuracy, completeness, efficacy, and timeliness. Reference to any specific commercial product, process, or service by trade name, trademark, service mark, manufacturer, or otherwise does not constitute or imply endorsement, recommendation, or favoring by BenefitsLink.