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Does the Internet Make Markets More Competitive?
Jeffrey R. Brown, Austan Goolsbee Link to more items from this source
Nov. 6, 2000
Link to a Working Paper available for downloading from the National Bureau of Economic Research. Excerpt: The Internet has the potential to significantly reduce search costs by allowing consumers to engage in low-cost price comparisons online. This paper provides empirical evidence on the impact that the rise of Internet comparison shopping sites has had for the prices of life insurance in the 1990s.

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