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Learning and the Value of Information: the Case of Health Plan Report Cards
National Bureau of Economic Research [NBER] Link to more items from this source
Nov. 15, 2001

"We estimate a Bayesian learning model in order to assess the value of health plan performance information and the extent to which the explicit provision of information about product quality alters consumer behavior. We take advantage of a natural experiment in which health plan performance information for HMOs was released to employees of a Fortune 50 company for the first time. Our empirical work indicates that the release of information affected health plan choices."  MORE >>

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