Excerpt: This is a curious business, selling legal insurance-- it is more selling than insurance. The customer forks over on average $251 a year for the coverage. Only $83 goes to pay for supplying lawyers to customers. The rest goes to overhead and profits.... [A] company filing shows only 29% of the customers keep their policies going for three years or more. But a suit alleges Pre-Paid told agents the three-year retention rate was more than 70%.