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Voluntary Benefits Bring Goodwill With a Small Price Tag, but Watch Out for Liabilities to Firm
CFOLink to more items from this source
Feb. 24, 2005

Excerpt: One key mistake employers make is not in how they choose the voluntary benefits to offer, but in how they communicate those benefits to their workers. 'Employers think that the only time they need to communicate is during annual enrollment,' says Herbster. 'They communicate it once and then forget about it.' She advises employers to have a link that describes benefits -- and allows for registration -- on a Web page that workers access frequently.'

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