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Consumers in Health Care: The Burden of Choice (PDF)
California Health Care Foundation 
Oct. 18, 2005
34 pages. Excerpt: As consumers assume greater responsibility for their own health care, they are being asked to make more -- and more complex -- decisions than ever before. [T]he growth of information and increasing customization of health care products and services has ratcheted up the need for understandable information .... This report distills the latest research on consumer decision-making, explores the methods consumers use to make choices, and looks at what influences affect consumer action.
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