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More Companies Are Targeting Benefits Communications to Different Demographics
LRP Publications via Human Resource Executive Online; free registration required Link to more items from this source
July 13, 2006
Excerpt: Add it all up -- dwindling pensions, rising health-care costs, demand for benefits and the need for education -- and targeting demographics seems like a bottom-line necessity, perhaps akin to balancing the budget. Of course, reaching these demographics isn't easy. What works for baby boomers isn't necessarily going to work for Gen-Xers (generally, those born between 1965 and 1980), and especially the new kids in town, Gen-Yers (born in the 1980s and 1990s).

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