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Highmark Offers the Ultimate Get-Well Card
Pittsburgh Post-Gazette 
Nov. 6, 2007
Excerpt: Just in time for the holidays, you'll be able to buy Dad a gift card that pays for his semiannual trip to the urologist. That's gotta rank below socks and underpants, no? But Highmark Inc., the Pittsburgh-based health insurer, hopes its new Healthcare Gift Card will encourage people who might be reluctant to visit the doctor or spend their money on prescriptions -- namely, seniors and college students -- to do so.
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