"Comparisons between health care and retail abound, and while we say it is ideal for the consumer experience to be the same in both industries, in fact they are much different.... [W]hat if the customer expected the same 'no questions asked' return policy ...? Or a money back guarantee? In health care, only recently has the federal government taken steps to impose financial penalties in instances of poor care (which is the health care system's equivalent of a 'return policy' from providers)."

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