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Brokerage Firms Debate Value of Certified Financial Planner Title
Reuters Link to more items from this source
June 3, 2013

"With consumer faith in brokers' investment skills shaken -- and commissions for simple buy and sell orders slipping -- brokers are positioning themselves as trusted advisers that help clients meet goals ranging from saving for college to estate planning. Yet while some firms are pushing their brokers to earn the CFP credential as a way of attracting clients and profits, others say the bottom line benefits have not been proven."

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