"Even though it's apparent the increased cost for insurance has been shifted on the shoulders of working Americans, CEOs and the benefits managers charged with designing coverage plans outside of the health insurance exchanges are beginning to question and identify future strategies that reconcile healthcare offerings with financial goals of the business.... [I]nstead of looking for a scapegoat and pointing blame, insurance entities and the companies they provide for are learning how to move from denial and deception to reshape the healthcare conversation into benefits and even expanded employee coverage they can both boast about."

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