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USA's Biggest Health Insurer Embraces Obamacare After Sitting Out Year 1: A Shrewd Decision
Bob Laszewski's Health Care Policy and Marketplace Review Link to more items from this source
July 18, 2014
"A carrier laying back the first year will have the advantage of coming into the market after the first year carriers, particularly the big Blue Cross plans, have harvested most of the initial market share and with it all of those first year people who were pretty sick and wanting to take advantage of the new Obamacare underwriting reforms to finally get themselves covered. Yes, these people can change carriers the second year but they likely won't -- particularly if they are sick and worried about their provider relationships.... [UnitedHealthcare's] strategy of laying back a year ... [to make] sure in 2015 to be able to keep and compete for the more healthy pre-Obamacare legacy business looks like a very savvy underwriting move[.]"

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