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Individual Open Enrollment: What's the New Normal?
Healthcare Payer News 
Apr. 7, 2015
"While there are still many unknowns about the individual insurance market, insurance marketers can agree on some key realities: there isn't a 'normal market' yet and clear consumer trends have not evolved. The good news is two years of experience brings a wealth of data and learning to inform future decisions. At the same time, it brings increased complexity and challenges to understand how best to prioritize the investment of limited marketing dollars."
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