"Under the final rulemaking, trusted advisers will have to: [1] Meet a professional standard of care when making recommendations (give prudent advice); [2] Never put their financial interests ahead of the retirement investor's when making recommendations (give loyal advice); [3] Avoid misleading statements about conflicts of interest, fees, and investments; [4] Charge no more than what is reasonable for their services; and [5] Give the retirement investor basic information about the adviser's conflicts of interest.... The rule and exemptions are carefully designed to honor retirement investors' legitimate expectation of advice that is in their best interest."

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