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'Benefitmaxxing': The New Gen Z Trend Impacting Employee Benefits

"Gen Z is making it clear on social media and in the workplace that standard benefits won't cut it, and they're ready to tell organizations what they want instead.... [U]nlike their older colleagues, Gen Z doesn't want traditional wellness benefits like gym memberships or counseling services -- instead, they want more control over what's on offer outside of healthcare and retirement. They also want agency over how they can spend those benefit dollars[.]"

Employee Benefit Trends to Track in 2025

"[1] Health plans are overdue for redesigns ... [2] AI has a steep learning curve ... [3] Mental health isn't leaving the benefits conversation ... [4] RTO policies aren't set in stone."

It's Time for Employee Benefit Technology Partnerships

"Consolidated mobile technologies that pull together disparate carriers, payroll organizations, HRIS (learning, PTO, etc.), telemedicine, 401(k), wellness, cost transparency, FSA and other data, all in one-view with drill-down abilities per category, simplify the experience and increase utilization. Focused and planned push/pull notifications through the app to the employee level that matches an employer's strategic initiatives for the year, not just for HR, but for the whole organization, greatly increases the total ROI of the HR team."

Breaking Silos Is a Better Way to Manage Employee Benefits

"[E]mployers [often manage] health, retirement and other benefits in isolation. While it may seem efficient, this siloed approach often leads to missed opportunities, increased costs and greater employee confusion.... Breaking down these silos and fostering collaboration between benefit consulting silos isn't just a strategy -- it's a necessity. Employers that fail to do so risk losing talent, facing avoidable expenses and ultimately falling behind along an increasingly competitive landscape."

Tech Will Forever Change Employee Benefits

"[T]here is the potential for AI to comb through the pages upon pages of benefits coverage that employees are given and then help find the relevant information if someone has a question.... AI could help spot important patterns in data that human HR managers and company executives might miss.... Advances in HR technology will move the benefits experience closer to [using an iPhone or shopping on Amazon] by making it more accessible and easier to understand ... [T]echnology will reshape the benefits space so that offerings are more personalized to each individual."

Wellness Benefits Are Not Improving Employee Health

"New findings from Insurope's annual Global Employee Benefits and Multinational Pooling Market Report reveal that while 84% of HR leaders believe wellness solutions have a positive impact on retention, absenteeism and employee satisfaction, many programs are falling short. Poor alignment with company culture, lack of personalization and low engagement were some of the top reasons for the disconnect."

Benefit Leaders Double Down on Wellness, But Struggle with Strategy

"[B]enefit leaders are focused first on ensuring employees feel supported and engaged before leveraging benefits as broader tools for culture, performance or reputation building. While empathetic leadership is a win for employees, there remain challenges for benefit managers in striking the right balance."

Why Men's Health Should Be Defined as a Core Benefit

"Men represent half the workforce, yet remain one of the least engaged populations in preventive and routine care. From hormone imbalances to infertility, urinary concerns, sexual dysfunction and late-stage cancer diagnoses, men are silently struggling with issues that are largely treatable and manageable if caught early. This is not a knowledge gap. It's a system-design failure. And it's costing employees and employers alike."

Are Benefit Managers Out of Touch on Workplace Wellness?

"While nearly all HR leaders (96%) say well-being is a top or constant consideration, just three-quarters of executive leaders (74%) and two-thirds of company owners (65%) share that same focus.... HR and benefit leaders may be leading the well-being charge, but greater alignment with leadership and ownership is essential to embed well-being into a broader business strategy."

How Benefit Managers Can Navigate Open Enrollment Amid OBBBA

"Here are some of the main ways OBBBA's tax cuts and spending reform will affect healthcare, retirement, education and more, and what benefit leaders should prioritize as open enrollment approaches."